You are what you eat & drink

The Times

…launches its own brand of gin

I’ve seen a couple of excellent media spoofs recently on The Onion (here and here, since you ask) so I blinked twice when an email arrived saying: “The Times newspaper has today launched a new premium London Dry Gin.”

First thought: The Onion had managed to hack into News UK’s corporate relations data base. But it turns out to be true. Here it is on The Times’s website.

Now for the hype. The Times London dry gin is “made in very small batches to a unique recipe” with nine botanicals plus “a cold-distilled mixture of fresh zests.”

Times editor John Witherow describes it in the press release as “a fantastic blend with a unique taste.”

It is being launched through The Times’s whisky club for a special price of £29.95 (that’s a £5 discount on the retail price).

Each bottle carries an individually-numbered label featuring the royal crest along with The Times’s lion resting on juniper branches. And it quotes John Walter, the founder and proprietor of The Times: “A newspaper is like a well-covered table, it should contain something suited to every palate.”

However, in the paper’s 2013 food and drink recommendations today, The Times London dry gin doesn’t get a mention. Better luck next year. Cheers!

000theGuardianLogo

Advertisements

Add to the pot

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s