…launches its own brand of gin
I’ve seen a couple of excellent media spoofs recently on The Onion (here and here, since you ask) so I blinked twice when an email arrived saying: “The Times newspaper has today launched a new premium London Dry Gin.”
First thought: The Onion had managed to hack into News UK’s corporate relations data base. But it turns out to be true. Here it is on The Times’s website.
Now for the hype. The Times London dry gin is “made in very small batches to a unique recipe” with nine botanicals plus “a cold-distilled mixture of fresh zests.”
Times editor John Witherow describes it in the press release as “a fantastic blend with a unique taste.”
It is being launched through The Times’s whisky club for a special price of £29.95 (that’s a £5 discount on the retail price).
Each bottle carries an individually-numbered label featuring the royal crest along with The Times’s lion resting on juniper branches. And it quotes John Walter, the founder and proprietor of The Times: “A newspaper is like a well-covered table, it should contain something suited to every palate.”
However, in the paper’s 2013 food and drink recommendations today, The Times London dry gin doesn’t get a mention. Better luck next year. Cheers!